The word Hustle has negative connotations attached to it when thought of, but it should not be seen as a negative action or something or someone should avoid. To hustle means to move quickly or aggressively. Most human beings fear the word aggressive simply because most don't like pressure and forget that pressure turns coal into diamonds. Pressure routinely generates success. 

The concept of Critical Hustle is about self motivation being the ultimate you and pursuing that with a sense of urgency.

Conceptually its the Heart beat of an individual who not only strives for excellence but dreams to attain what they are told is unattainable. Its the very life line that causes this person to go work their chosen job for 8 hrs then get off and work for themselves.

The Critical Hustle concept is about movement and understanding that time is limited only to those who think in the realm of limitations. Understanding that life is to short to worry about the end but to appreciate each moment and own it

Several cliche's are given to summarize this concept such as "Yolo" "Go Hard or Go Home"all these open ended motivators are fine but lack directional guidance.

With Critical Hustle we will show you how to guide yourself to excellence.